We all need some healing. We all need some friends.
Why we started Terracotta.
The numbers tell a sobering story. In the wake of the pandemic, nearly 40% of pastors considered leaving ministry, and countless leaders across sectors reported record levels of burnout, exhaustion, and disillusionment. The isolation, relentless demands, and rapid change left many feeling depleted and alone—wondering if they could sustain the pace, the pressure, or the calling itself.
Eugene Peterson once wrote, "How can I lead people into the quiet place beside the still waters if I am in perpetual motion?" The crisis wasn't just about workload; it was about souls running on empty with nowhere to turn for real rest and renewal.
Jason felt it too. As a leader who had spent years pouring into others, he found himself in a season of profound depletion—recognizing that he couldn't keep giving from a dry well. He needed more than strategies or quick fixes. He needed healing. He needed friendship. He needed space to rediscover what it meant to be healthy, not just productive. Marva Dawn's words resonated deeply: "We can be well simply by our diligence in being who we are at the moment." Through his own journey of rest, reflection, and intentional community, Jason experienced what it looks like to move from survival to flourishing, and he knew he wasn't alone in needing it.
The problem was bigger than individual exhaustion. "Our society suffers from a crisis of connection,” David Brooks has observed, “a crisis of solidarity. We live in a culture of hyper-individualism...The only way out is to rebalance, to build a culture that steers people toward relation, community, and commitment." Jason saw too many leaders quietly struggling, convinced they had to push through on their own or that admitting exhaustion meant failure. They were chasing the wrong macronutrients—achievement and success—while starving for what actually sustains.
That's why Terracotta was born. Jason knew there had to be a better way—a place where leaders and teams could pause, heal, and learn what sustainable health actually looks like in practice. Not just starting well, but staying well. Not just surviving another season, but building the rhythms and relationships that lead to genuine flourishing.
Terracotta exists to create that space. Through coaching, team development, life planning, and proven assessment tools, we work with leaders and organizations ready to stop running on empty and build lasting rhythms of health. Because the world needs healthy leaders—and healthy leaders need support, clarity, and community to keep going.
Start healthy.
Stay healthy.
That's the work we do.
